A marketing managers responsibility is to formulate and implement a marketing strategy for a firm. For that he regulates takes services of a marketing or sales team. Marketing manager estimates the demand, identifies the markets for company’s products and services. Along with this, a marketing manager also sets prices to balance the product’s competitive appeal and profits to increase market share and keeping customers happy. So a marketing manager is the maker of face of the product. It’s a very important job, as it decides the fate of a product and the team behind.

Educational Requirements – Marketing Manager:

A bachelor’s degree or post graduate diploma or degree in business with marketing as major subject is required educational background to work as a marketing manager.

Other Requirements – Marketing Manager:

Apart from strong, effective and persuasive communication skills in both writing and verbal forms, one need to have skills in technology and arts also to use power of his/her ideas more effectively. Skill in computers, internet, basic visual aesthetic sense and affinity for philosophy are some of add-ons which give an edge.

Job Outlook – Marketing Manager:

The job outlook for marketing managers is good. The U.S. Bureau of Labor Statistics predicts that this field will see faster than average growth for all occupations through 2016. The job outlook is expected to be even better for marketing managers in scientific, professional, and related services, for example computer systems design and related services. It is, however, not expected to be as good in manufacturing. Job growth for marketing managers in that industry is expected to decline.

Earnings – Marketing Manager:

Median annual earnings of marketing managers were $104,400 in 2007.

Use the Salary Wizard at Salary.com to find out how much a marketing manager currently earns in your city.

A Day as a Marketing Manager:

As a marketing manager, this is your typical day activity:

• Formulation, direction and coordination of marketing activities and related policies of company, to promote services and products. To achieve this target, a marketing manager works with advertising and promotion managers.
• Identify, develop and evaluate the company’s strategy of marketing. This strategy is evolved after intensive study of market characters and factors controlling it like, cost, demography, buying capacity etc.
• Performance analysis and evaluation of sales and marketing staff.
• Hiring and training newly recruited sales and marketing staff.
• Evaluation of financial and economical viability of product development. Deciding on budgets, expenditures, R&D appropriations, profit and loss projections and return on investment.

Developing a price strategy that balances company’s objectives, market requirements and customer satisfaction.