A marketing managers responsibility is to formulate and implement a marketing strategy for a firm. For that he regulates takes services of a marketing or sales team. Marketing manager estimates the demand, identifies the markets for company’s products and services. Along with this, a marketing manager also sets prices to balance the product’s competitive appeal and profits to increase market share and keeping customers happy. So a marketing manager is the maker of face of the product. It’s a very important job, as it decides the fate of a product and the team behind.

Educational Requirements – Marketing Manager:

A bachelor’s degree or post graduate diploma or degree in business with marketing as major subject is required educational background to work as a marketing manager.

Other Requirements – Marketing Manager:

Apart from strong, effective and persuasive communication skills in both writing and verbal forms, one need to have skills in technology and arts also to use power of his/her ideas more effectively. Skill in computers, internet, basic visual aesthetic sense and affinity for philosophy are some of add-ons which give an edge.

Job Outlook – Marketing Manager:

The job outlook for marketing managers is good. The U.S. Bureau of Labor Statistics predicts that this field will see faster than average growth for all occupations through 2016. The job outlook is expected to be even better for marketing managers in scientific, professional, and related services, for example computer systems design and related services. It is, however, not expected to be as good in manufacturing. Job growth for marketing managers in that industry is expected to decline.

Earnings – Marketing Manager:

Median annual earnings of marketing managers were $104,400 in 2007.

Use the Salary Wizard at Salary.com to find out how much a marketing manager currently earns in your city.

A Day as a Marketing Manager:

As a marketing manager, this is your typical day activity:

• Formulation, direction and coordination of marketing activities and related policies of company, to promote services and products. To achieve this target, a marketing manager works with advertising and promotion managers.
• Identify, develop and evaluate the company’s strategy of marketing. This strategy is evolved after intensive study of market characters and factors controlling it like, cost, demography, buying capacity etc.
• Performance analysis and evaluation of sales and marketing staff.
• Hiring and training newly recruited sales and marketing staff.
• Evaluation of financial and economical viability of product development. Deciding on budgets, expenditures, R&D appropriations, profit and loss projections and return on investment.

Developing a price strategy that balances company’s objectives, market requirements and customer satisfaction.

Software developers are professionals skilled in designing and developing computer software. A software developer’s work is broader than mere coding. They have to interact with clients to understand their needs for the software under construction. They have to explain business logic or business functions to programmers and technology restraints or capabilities to non-technical managers and administrators. This brings in the requirement of excellent communication skills and patience. As a software engineer one has to work in teams or individual. So, personal as well as social management skills are important.

Skill Requirements for Career as Software Engineers:

• Skills Set: To excel as a software engineer, one must have solid understanding of software design cycle and methodology, good communication skills and basic knowledge of business functions.
• Education: One  can have formal education in computer science and engineering. In India, BCA, MCA in computer applications or B.Tech., B.E., M.Tech. in computer science or Information Technology. This  equips you with basic understanding on computer’s working. Apart from that, one need to be well versed in one of programming languages. Select your language based on the field you are going to work in. Java, C++, C#, C are major programming languages and mainly used in programming desktop applications or mobile applications meant to run on operating system of the device. While if you are interested in web development, learning scripting languages is a better choice. Read our section on web development for details.
• Adaptability: as a software engineer you might work with a global MNC or a local business. You may or may not code, so, what is the most important skill one needs to have is adaptability, and ability to work on any responsibility and conditions.

Benefits as a Software Engineer:

• Expected Salary: Job as a software engineer is one of best paying. With globalization and outsourcing becoming business common sense, Indian Software industry became largest in the world. As a new college graduate from a prestigious college one can expect to start from 5 lakh to 12 lakh per annum in India. While offshore, the amount is from $45,000 to $60,000.
• Additional Incentives: Along with the base salary, software engineers are awarded with performance bonuses. Some employers may provide profit sharing or stock purchase as additional options. Many new startup companies may offer stocks in addition or in place of base salary compensation.

Software Engineer Career Path:

After working 3 to 5 years as a software engineer, one can be promoted to Sr. Software Engineer position. If one works to be, with more experience, one can become a Software Architect (designer of complex software) or as a Project or Product manager.

Working as a game developer is a fantasy among all the software developers. The job is fantastic and interesting while needs lots of programming experience.  Languages for games development are C, C++, Java (for common desktop or game console based games). With growth in web market, there is a positive trend in flash based games also. These games are mostly big multiplayer games where people from all around the world are playing and interacting.

One can work in any of the many technical, art and design or business sides of a game development project. Gaming industry is one of the booming software industries, with great growth trends. Latest studies show the growing demand for games in global market (In year 2008, combined video game software sales across the world’s three largest games markets witnessed 11% growth).

Here are some of the options available for those seeking a career in video gaming industry:

Video Game Designer

A video game designer, designs the game. The concept behind the game is made by a video game designer. This idea is then implemented to make a full fledged game. Considering the responsibility, one can easily understand that this is not an entry level position. One will have to work in other jobs in gaming field to get up to this job. Common positions in designer’s job are, game designer, lead designer and level designer.
Video Game Programmer

A video game coders or programmers make the code on which the games work on. The idea and vision of game design team is implemented into final product by video game developer. Game programmers are software engineers or computer programmers with command over their respective programming language(s).

Game Animator

Game animators make the video games a visual feast. Every game is judged on the graphics and visual arts. Animators create the series of pictures which for the images in a video game. These images are then assembled with the code by game programmers, which make images to move according to inputs by gamer.
Audio Engineer

An audio engineer’s work is all that you while playing a video game. The voices of game characters, games sound effect during game and during dramatic sequences are done by an audio engineer.

Writer

As a writer you might have different responsibilities in game development. Script Writes create the story of the game and dialogues for the characters. Technical writers write the documentation and instructions which a game comes up with.
Translator

A translator converts the game’s characters dialogues and instructions to other languages. Also translating the technical documentations and instructions are a part of a translator’s job.

Video Game Tester

As a game tester, you get first hands upon the game made. Sounds fun? But its as important as well. A game tester’s job is to ensure that the game works as it’s supposed to. He / She assures the quality of the game. A game tester identifies the problems and bugs and reports the findings.
Technical Support Specialist

Technical support provides help to customers who come up with any sort of problems in game operation or gaming devices. They work as a bridge between game company and buying public.

Overview

A Web Developer develops application for users on World Wide Web. The applications developed are hosted on a server and accessed through a web browser (client).

Programming languages used by a web developer are:

• Server Side Programming: apart from common languages like java, c++, c# etc scripting languages like PHP, ASP, VBScript are used to program the client side of the web application.
• Client Side Programming: To program the client side, most commonly used languages are JavaScript, DOM, HTML and CSS.
• Data Storing and Flow: to store data on client side, web developers use databases like MySQL, Microsoft SQL Server. XML is also used to store data. To take and receive data from client side, XML, JSON, AJAX are used.

WEBCREATIONS specialize in web education. We provide in-depth knowledge about all the technical aspects of web applications to our students.

EDUCATION

One needs professional training to excel as a web developer. This is important to impart understanding of all technical and operating aspect of World Wide Web. WEBCREATIONS is a good option to all those interested in making a career in web application development.

Having formal training is most straightforward path to become a Web Developer. Web development courses provided at WEBCREATIONS makes you a industry ready professional. You study about all the aspects of web application development and work on live projects under trainers. You will start working on small components and pieces as soon as you reach a basic standard understanding level.

WEBCREATIONS also provides industrial training in web application development to BCA, B.Tech., B.E., MCA students. Students work on a professional project from start to end, making them aware of all project phases.

Career Path for Web Application Developer

The possible career paths for a web developer are as follows:

• Developer: A web application developer can keep working on website as a coder.
• Software Architecture: A web application developer can work as a software architecture. In this job one has lesser development but more complex and high-level design to do.

Both these paths lead to Project management or Product management roles. Role of a Web Developer is very different from that of a Web Designer, though mostly confused.

A career in art and design is a challenge in itself. Some may not even see it as a realistic CAREER option. As an artist you don’t live on a specific skill that is in demand in market, irrespective of who did it. You have to make your own identity to be successful as an artist. Though these lines define the traditional artists, and with changing times there is a little more career like conditions in arts also, but the challenge still remains. As an artist you work as an individual. Good or bad, fame or anonymity you take it all on your own.

Apart from traditional art fields, there are many other fields in corporate world which give you work to feed your artistic quest and pay your bills as well.

Career options for Artists

A creative mind has never been in such a demand in history. Apart from the being painter of canvases, getting framed and sold in gallery, one can choose from a vast variety of corporate jobs available for artists. In computers and internet, artists can work as a website designer, computer-graphics artist, animator, computer games etc. you can also earn good money by writing tutorials and articles for websites. These websites are visited and followed by thousands of interested creative kids. You can also work as a graphic artist in magazines, newspapers, books, publishing houses etc. You can freelance on internet. A good attention grabbing artist is in demand every where. In movie and TV entertainment industry, you can work on stage building.

Thinking even broadly, you can choose from photography, landscape design, interior design, shop window design, textile and cloth design, furniture and lighting design, exhibition design. Architecture and engineering can also be a good option for a technical minded artist.

These options provide you with work to satisfy your creative zeal. And even if you still long to be an ARTIST you can support yourself by these options and still keep doing what you want to.

Money Factor

In creative world, good artists or artist teams are like rock stars. They can earn anything payable. But considering you are just about to decide, being more realistic and general is need of time. Creative industry has lot of competition. There are no set formulas of success, you are meant to make ones. There are new challenges everyday and lots to learn and create. So its for dedicated people who have chosen to be in this line. Hard work, determination, being able to produce new creative ideas and goods and most importantly, ability to sell yourself will help you survive and grow as a professional artist.

You are not going to make same money as, say, a investment banker. But you have to set priorities on what is more important for you. You want a satisfying job? or one that gives you fancy money but not the satisfaction to your artistic soul? You have to decide whether you want to have a comfortable life or a satisfying one.

Qualifications for an Artist

To work as on artist, you can choose from a variety of courses for your education. You can choose from various design courses available at design and fashion institutes (NID, NIFT, IDC IIT are some good options if you are from India). Choose the one with a broader approach. You may think that you know what you like, but your artistic heart may surprise you. Taking enough business courses along the major subjects will make sure you have skills to sell yourself. Hone your language skills to present yourself and your work at media, web, press releases etc. A basic knowledge of internet and programming (HTML and CSS) can help you use internet better to promote and support your work. Be good at socializing and use power of internet social networking to spread your work through a informal but very effective medium.

If you can’t afford a full time course, join part time courses and focus more on practical aspects. Working and learning part-time will take to good places just as (if not better) the one with professional full time degree. A good degree ensures you a good career start after your complete your education. But a practically worked part-time course will give you more experience, placing you just equal to other option.

At WEBCREATIONS you will start working on live projects from clients, adding to your resume and experience as well. WEBCREATIONS teachers will teach you every aspect related to practical application of professional artist. Apart from that you will learn how to manage your own to avoid getting sold to satisfy your daily needs.